Kernel & Pop was built around a simple belief: lasting growth begins when the right perspectives converge, revealing the strategic truth worth building around.
Mollie Crudden,
Founder
As a strategic advisor and brand builder, Mollie helps organizations cut through the noise to uncover what matters most. By connecting consumer, customer, competitive, channel, and business perspectives, she transforms complexity into clear strategic direction and practical roadmaps that organizations can confidently act on.
Having led growth across billion-dollar portfolios, scaled emerging brands, and integrated acquisitions, she brings both creative thinking and executive-level judgment to every engagement.
Why People Trust Us
15+ years
Brand strategy · Innovation · Portfolio growth · Commercialization
Enterprise scale
Unilever · Grupo Bimbo
Founder-led agility
Manymoons · Emmy’s Organics · Schmidt’s Naturals
Yale University
Business Management & Systems thinking
Columbia University
Evolutionary biology and human behavior
“Whatever it is, the way you tell your story online can make all the difference.”
What They’re Saying
Testimonials
“Whatever it is, the way you tell your story online can make all the difference.”
“Whatever it is, the way you tell your story online can make all the difference.”